Wella Color Charm Permanent Liquid Hair color 1.4 oz

Wella Color Charm Permanent Liquid Hair color 1.4 oz

PERMANENT LIQUID COLOR
CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS

•  LONG-LASTING, FADE RESISTANT RESULTS WITH LIQUIFUSETMTECHNOLOGY
•  EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYS
•  ECONOMICAL 1:2 MIX RATIO
•  VIBRANT PALETTE WITHOUT BOUNDARIES IN NEUTRAL, ASH, GOLD, WARM AND RED SHADES
•  UP TO 60% MORE CONDITIONING THAN THE LEADING COMPETITOR
•  UP TO 43% MORE SHINE (VS. UNTREATED HAIR)

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

Here's how it works:

Saturates:
Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.

Penetrates:
The gel penetrates the hair shaft to deliver vibrant color molecules.

Fuses:
The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.

Results:
Beautiful, vibrant, long-lasting hair color and excellent gray coverage.